A complete redesign of kenlengroup.com — rebuilt to the standard of the world’s leading engineering and industrial-equipment firms, in Kenlen’s own colours, with Kenlen’s own content. This proposal presents the new design, what changes, the value it creates, and the investment required.
Kenlen Group is the authorised distributor of Ingersoll Rand, Tru-Trac and Flex-Mat equipment in Botswana, with offices in Gaborone, Johannesburg and Harare and a client list that includes Debswana, Morupule Coal Mine, Minergy, Khoemacau and Botswana Power Corporation. Yet the first impression a procurement officer or plant engineer gets today is a 2021-era WordPress site: a rotating slider, copy that still says “more than 5 years”, eight thin service and equipment pages, footer links that point to dead index.php URLs, and a Harare office listed with a Johannesburg phone number.
We have redesigned and rebuilt the full website — all ten pages — drawing on the design language of the world’s leading engineering suppliers (Atlas Copco, Sandvik, Weir): confident condensed typography, a persistent “Request a quote” action, product portfolios that are easy to scan on a phone at the mine gate, and trust signals — distributor status, 24-hour support, three countries — surfaced on every page.
Nothing about the brand changes. Kenlen’s logo is untouched and the existing palette — charcoal, yellow, blue and white — is applied exactly as-is, only more consistently and more confidently.
What changes is everything around it: structure, messaging, mobile experience, speed and conversion. The result is a website that matches the calibre of the mines Kenlen already works in — and turns a Google search or a WhatsApp forward into a quote request.
This is not a mock-up. It is the actual rebuilt home page, embedded below. Scroll inside the frame, open the menus, and switch between desktop, tablet and mobile views.
The full redesign covers all ten pages — Home, About, Equipment overview, Air Solutions, Conveyor Solutions, Water Solutions, IoT & Digital Mine, Services, CSR & News and Contact — delivered with this proposal.
Open the full build in a new tab →
All ten pages, fully navigable — best experienced full-screen, and on your phone.
A side-by-side view of every meaningful design decision, and the reasoning behind it.
| Area | Current website | Proposed redesign |
|---|---|---|
| First impression | ✕Slider Revolution carousel; headline “Mining, Engineering, Manufacturing Solutions”; copy that still reads “more than 5 years” from the 2021 build. | ✓A full-height hero in Kenlen’s own site photography, leading with the outcome clients buy — “Keeping Africa’s mines and plants running” — the distributor brands named beneath, and a yellow “Request a quote” button in view before anyone scrolls. |
| Trust signals | ✕Fifteen client logos buried at the foot of the home page; distributor status mentioned only in the meta description. | ✓A yellow stats band directly under the hero (3 countries · 24-hr support · 40+ years combined leadership · 15 blue-chip clients), distributor status in the top bar of every page, and the client-logo wall promoted with hover-to-colour treatment. |
| Site structure | ✕Twenty-plus pages, many a paragraph long: five service pages, a “Projects” page with no content, duplicated address blocks, and a Service Centres page listing Gaborone’s address under Letlhakane. | ✓Ten substantial pages. Services consolidated into one page with six anchored sections; each of the four equipment lines gets a proper product-portfolio page; CSR and News merged. Nothing of substance lost, everything easier to find. |
| Equipment pages | ✕Product lists as sidebar links that all point back to the same page; the IoT page is the only one with a full portfolio. | ✓Every line — Air, Conveyor, Water, IoT — presented as a structured portfolio with a “why Kenlen” section, a sub-navigation to hop between lines, and the sales line and quote form one tap away. |
| Conversion | ✕No quote call-to-action in the header; a “Request for Quote” link in the footer that goes to a 404; the contact form is the only enquiry route. | ✓“Request a quote” in the sticky header on every page, a closing CTA band on every page, click-to-call on every phone number, a floating WhatsApp button, and a quote form that asks the right questions (country, equipment line, model, urgency). |
| Contact accuracy | ✕Harare office shows the Johannesburg phone number; footer links to index.php/services/; the Services page links to the literal address http://projects. |
✓One source of truth for the three offices, reused on Home, Services and Contact. Every link verified. Harare listed with its email only until the correct local number is confirmed. |
| Mobile | ✕Responsive theme, but the slider, mega-menus and plugin scripts make it slow on mine-site mobile data. | ✓Designed mobile-first: full-screen menu with tap-to-open sub-menus, thumb-sized buttons, phone and WhatsApp in the header bar, product portfolios that read as clean lists on a phone. |
| Performance | ✕WordPress + Elementor + Slider Revolution + Elements Kit + Site Kit: dozens of scripts and stylesheets before the first word renders. | ✓Hand-built, dependency-free pages: one stylesheet, no frameworks, no sliders, no trackers — sub-second loads on mobile data, and nothing to patch or update. |
| Search visibility | ✕Home page title: “Compressed Air Solutions and Engineering”; generic descriptions; the Vision page’s description is literally “PURPOSE STATEMENT”. | ✓Every page carries a purpose-written title and description naming the brands, products and countries people actually search for (“Ingersoll Rand compressors Botswana”, “Tru-Trac distributor Zimbabwe”). |
| Brand | ✕Charcoal, yellow and blue used inconsistently — yellow on one button, blue on the next, red on a third. | ✓Logo untouched. Charcoal header, yellow for every primary action, blue for secondary links and eyebrows — the same three colours, applied with discipline. |
For an industrial-equipment distributor the website is a sales tool, not a brochure. Here is where the return comes from.
Before a mine adds a supplier to a tender list or an approved-vendor database, someone opens the website. The redesign makes that visit confirm, not question, Kenlen’s standing.
A plant engineer with a tripped compressor at 2 a.m. searches on a phone. Click-to-call, WhatsApp and a quote form in the header mean Kenlen is the supplier who answers first.
People search for “Ingersoll Rand Botswana” and “Tru-Trac Zimbabwe” far more than for “Kenlen Group”. Dedicated, well-titled equipment pages are how those searches land on Kenlen rather than on the OEM’s global site.
Service contracts, on-site plant operation and condition monitoring are Kenlen’s recurring-revenue lines. The redesign gives them a dedicated page and a dark “Supply is the start. Uptime is the job.” section on the home page.
Dependency-free pages load in under a second on mine-site mobile data — and there are no plugins to update, no slider licence to renew, no WordPress to patch.
Gaborone, Johannesburg and Harare appear together on every page, with the right numbers and emails, so a South African or Zimbabwean buyer sees a regional group, not a Botswana company with a mailbox elsewhere.
One once-off fee for the complete redesign, with an optional monthly retainer to keep the site fast, secure and current.
Once-off project fee
50% deposit (US$175) on commencement, balance on go-live. The site is already built — go-live in under two weeks of approval.
The site stays fast, current and secure — without occupying your staff
The build fee is US$350 with or without the retainer. Month-to-month — begin at go-live or later, cancel any time on one month’s notice. Fees exclusive of any applicable taxes.
Sign-off on this proposal and chosen option; deposit invoice issued.
One review round: final wording, the Harare phone number, director photos, and any new product lines or client logos you wish to add.
SSL installed, quote form wired to sales@kenlengroup.com, site deployed to your domain with all old URLs redirected.
Staff walkthrough, a plain-English editing guide, and the 30-day support window begins.
Approve the proposal and the new Kenlen Group website can be live in under two weeks.